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The Nike Dunk was first introduced in 1985. It has a lower profile outer sole than its parent shoes. The intent was a lighter weight and staying closer to the ground. In addition, the paneling was revised to improve basketball game performance during pivoting and blocking. The Dunk was used to spearhead what Nike called the ’College Colors’ program. They signed some average college basketball teams (and their coaches) to an exclusive Dunk sponsorship deal; in simple terms, the deal meant that each colored pair of Dunks matched their uniforms.