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Charged with updating a classic Nike design, 1987’s Air Max 1, the Nike Sportswear Footwear Design Team dialed up technological innovations and re-mastered the performance and aesthetic of the original style to create the Nike Air Maxim 1+.

Nike took the original Air Max 1 design brief and ran it through a present-day filter, says Nike Sportswear Design Director Jesse Leyva. They tried to solve the very same problems Tinker Hatfield did with the technology of that time, using the technologies and Nike sporting innovations of today and tomorrow.

The design team focused on lightweight stability and cushioning. The result is a staggering 66% weight reduction from the original, with the Air Maxim coming in at a mere 10.1 ounces. This dramatic weight reduction can be attributed to several key features:

-Introduction of the innovative Acespan Mesh, a lightweight material developed for the 2008 Nike LunaRacer.

-Flywire Technology, drastically reducing the weight while creating an upper that moves with the foot and is stronger than ever.

-Deployment of a three-piece injected Phylon midsole, optimizing cushioning and support.

-Use of lightweight screen-printed Swoosh design trademark and eyelet details.

To ensure that its heritage remains true, the Nike Air Maxim 1+ still features its trademark suede heel counter in original Sport Red, a revolution in its own right back in 1987.

This Nike Air Maxim 1+ “White/Sport Red-Neutral Grey” has a classic shape made of sport red leather and the flywire technology. The mudguard comes in fresh sport red fabric and inside sport red mesh lining. Classic colorway for great combinations!

Available now in the Nike Air Max Section.

Nike Air Maxim 1+ “White/Sport Red-Neutral Grey”
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The Nike Air Max 1 first introduced in 1987 with a visible Air unit and a highly-appreciated sneaker.

This Nike Air Max 1 Premium SP “Carrot/Black-Sport Red” comes in a classic shape made out of fat carrot premium leather, black leather swoosh and side panels, a safari print in a grey/anthracite/black colorway. The mudguard comes in fresh sport red soft fabric and inside carrot leather lining, also the tongue is made out of smooth black/carrot leather including the insoles. Funky colorway for great combinations!

Available now in the Nike Air Max Section.

Nike Air Max 1 Premium SP “Carrot/Black-Sport Red”
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The Nike Storm Windrunner “Sport Red”

arrived and is available in the Apparel Section. Splitable to match other jackets in the Splitable series! Here you can make sure you don’t look like everybody else, meshlined and your best friend for this spring/summer season! Check that out!

Nike Storm Windrunner “Sunburst/Sport Red”
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The Nike Air Structure Triax 91 “Grey/Purple” Raincamo

landed today and is also available now in the Sneaker Section. First released back in 1990, the Nike Air Structure Triax 91 immediately became an iconic shoe. Since initial release it has never been available - until now in a new colorway. Combined with the Nike Footbridge technology with the Air unit this new colorway of the Nike Air Structure has a classic shape made of smooth medium grey/grey suede, white mesh accents and the lovely black swoosh with purple applications. At the heel you can find the grey Nike stitching. Check that out!

Nike Air Structure Triax 91 “Medium Grey/Black Purple/Black-Sport Red”
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The Nike Air Max Light Premium “Raincamo”

landed today and is available now in the Sneaker Section. The Nike Air Max Light Premium was first released back in the late 80´s and immediately became an iconic shoe. Featuring a mix of smooth black and grey leather, the raincamo print, suede leather on the tongue and inside fresh mesh. The highlight will be the 3m reflective applications/accents! Comes with grey laces. Check that out!

Nike Air Max Light Premium “Medium Grey/Black Purple/Black-Sport Red”
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